We started the Moorland Spirit company to capture wild spirits in high fidelity and it all began with the age old juniper bushes on the Hepple estate – and Hepple high fidelity gin
With a Double Gold at San Francisco Spirits, five plus stars from Difford’s Guide and a community of wonderful supporters, the time came to upgrade our bottle to tell our story more clearly.
The new packaging reflects the true, fresh source of juniper at Hepple and of its faithful capture through our Triple Technique – and we’re excited that it is being really excellently received by those given an early view.
We’ve long admired the work of Timorous Beasties – and their ability to depict the spikey, magnificent complexities of nature. Their designs perfectly match the character of the juniper we know so well at Hepple.
From our work researching the unique flavour profile of juniper captured by our Triple Technique we undertook a GCMS flavour analysis, and it was the pattern of these charts that inspired Timerous Beasties’ backdrop for the new label.
Timorous Beasties co-founder Alistair McAuley visited the distillery and the land around it to see the intricate process pioneered by the Moorland Spirit team. Ali has written: “It was an honour to see how involved and excited they are in their product. Our job was to blend much of the wild nature surrounding the distillery with the science that is at the heart of their method. We also wanted to make something that exploits their unique point of difference in a very busy market. I feel the design reflects their unique and colourful story”
The result shows the true, wild nature of juniper, brought to life in high fidelity through our pioneering triple technique: copper pot distillation for smoothnes, a glass vacuum for freshness and supercritical extraction for an unrivaled depth of flavour. A story told on one bottle and something we hope everyone will share.